There Are Only Three Reasons Why a Buyer Calls or E-Mails a Rep – And Buyers Want Their Phone Call or E-mail Returned Within Two Hours
That’s right.There are only three reasons why a buyer would call or e-mail a media rep:
1.The buyer needs avails.
2.The buyer has a question about the avails and wants more research.
3.The buyer wants to negotiate the rates and set up the buy for the upcoming year.
The calls and e-mails made by the buyer are critical towards making the upcoming buy a reality.The buyer has no time to waste, because he/she is probably buying more than one market (maybe as many as 15 or more).Everything sits on the buyer’s desk, unfinished, until the media reps call back with answers to their questions.
Two hours is time enough to return a request for communication.Reps who cannot do this need to take a step back and figure out how they can better relate and communicate with their buyers.
Let me start by saying I haven't not been to a game since we lost to Dallas. It was a horrible loss mostly because my buddy was in town from Dallas and he's not the most gracious of winners. So...a few things.
As a concert goer I should know this but....Do not wear OPEN TOED sandals to ANY event you plan on using the urinal at....
They now have photogs milling around taking snapshots - I do not know what the exact reason for this is but I do know it is a great way to drive people to a website and if you're really smart gather their email address by requiring them to log in. I'll check it out later tonight.
What is the liability of dropping donuts from the sky during a time out? What if a knuckle head jumps for the Mrs. Baird's white powder donuts and drops 30 feet on to the cold concrete...?
So I was off to a good start blogging daily last week, then I didn't make it to the office this weekend - however I did fly a kite on the top of E-Rock. Finally, something more interesting to me than time at the office.
When do you fire a client? Well I guess whenever the hell you want.
Some of the advice I've received:
wait until they fire you
no don't fire them - it's too much money to lose
do it and do what you love.
Ok so what do I love? My community - "San Antone to Bone!", a well orchestrated event and music. Can I make a living doing it? Hell ya.
Guess what - they Vienna Boys Choir sold some tickets. Come on San Antonio we need for Yo Yo Ma to be a sell out. I had no idea what to expect from the Silk Road Ensemble, but it's worth checking out the video.
Day 3 of the J Fishman, blog program. If my job wasn't fun - I'd move on. Just like I did at FOX KABB 3 years ago.
I'm running out the door to meet with our new Chef at Tucker's! We are relaunching lunch and a new late night menu in March.
Tonight we celebrate the Soul Spot's One Year Anniversary! I can not say thank you enough to my friends, acquantances, FB peeps, Soul Spot dancers and JJ Lopez and Scuba Gooding Sr.
Steve Balser, I'm gonna miss you. JJ Lopez and the Tucker's family - let's keep shakin' and makin' bacon.
In addition to being recently awarded the Medal of Freedom by President Obama, Yo-Yo Ma and the Silk Road Ensemble will make their way to SA on March 31st.
If you are inspired by art, if you appreciate music, if you are a cultural activist and you miss this show....leave.
Get out of San Antonio because local producers are doing great things and we do not want you here if you are not going to show your support for even this caliber of artist.
March will be a busy month for all of us, not mentioning Mardi Gras and St. Pat's.
Here are a couple options for your calendar.
March 5th
Peanut Butter Wolf & DJ M at Revolution Room in San Antonio - This is a RED BULL Event!!!!! IT"S FREE!!!!!!!
March 10th - 13th
Clogged Caps 7: All City will host artists at seven venues across San Antonio to create aerosol artwork on Saturday and Sunday:
The Yard, 529 San Pedro (venue for Clogged Caps 6)
The Pepsi Wall (The Wall of Fame) at San Pedro Avenue and IH-35, just north of downtown.
The White Rabbit at 2410 N. St. Mary’s St.
The Revolution Room at 8123 Broadway
March 13th
SNEAKERPPALOOZA, featuring Talib Keli, Fonz Worth and our very own DJ M at the Witte Museum!
I'm waiting on a client to show up to our meeting - no big deal, they're busy people. Which is good or I would have them as a client.)
Great day yesterday, lunch with Jack Fishman. Well not "one on one" but, lunch none the less. Couple things he metioned regarding Social Media, Selling tickets and keeping the audience engaged.
Everyone has heard these things before, the difference is that he's doing them.
Plan Your Post/Create a Strategy
Blog Daily
Use Video
Post more than just an ad
Plan Your Post/ Create a Strategy
The symphony is a hard sell, a rock show in SA - not so much. But sellouts is what I'm after. It comes down to having a goal and a strategy to reach that goal.
This was by far the best weekend in some time in this little world of mine. Why, well because when a person gets out of bed at 8am instead of 4pm on a Saturday, "a person" can get a lot more done.
Especially when you do not have a vomit inducing headache.
Another phenomenal weekend at Tucker's. Phenom because the people of down town, young and old, the music, the DJs (Gibby, JJ Lopez, Scuba Gooding Sr. first and foremost) AND ownership focused on the customer and created an enclosed out door patio. Genius.)
More to come...I just wanted to say thank you because this would not be possible without the movers and shakers of down town and I do not mean the folks who commute in from 1604 to their insular office gigs. Tucker's has been funky since 1948 and I hope we can only build on that tradition, keeping the dance floor rockin'.
Even more amazing is what took place with San Anto Cultural Arts. It's more than activism, it's pride and love for your community. This was my first experience with the organization so I'll try not want to make too many sweeping generalizations.
From what I observed and in my humblest opinion, San Anto CA is impacting the same neighborhoods "they" the board members and staff grew up in, in a positive way - giving kids an outlet for expression and a new perspective on everyday thoughts and ideas. Maybe not everyone who is part of San Anto CA grew up on the Westside, but their love for the children of the Westside made it seem so.
They're nurturing/cultivating new artists and giving children a voice and soapbox they can write or draw on or... photograph. El Placazzo and Mural Initiatives grab the attention of children.
I'm a believer in the power of organized sports for children, but maybe being on the school football team isn't for everyone. And the stigmatism of being part of a school band may not be for your child or your neighbors children. Think.
Check out the video, sorry it's dated.
I'm very proud that there is a group of individuals in SA, around my age, who are not blinded by their own personal gains. At times, I'm just as guilty....
The most recent accomplishment of San Anto was the mural blessing and more the move to 2120 El Paso.
I was also very happy to see this story in not only the SA Current and Express News, but also in the SA Business Journal (I couldn't find the damn web link)!
This is the support grass-rooted community efforts need!
RANT TANGENT: I am tired of people complaining about San Antonio. Do something. If it's lame, change it. Build something, inspire someone or shut up and move.
I digress....
I can not say enough about San Anto Cultural Arts, but I look forward to learning more.
I really have to keep up with this blog. There is alot more that has happened since I checked in last.
Diego Bernal, read up on him. I have to find out a bit more about his stances on issues and blah blah, but he's running for District 1 and ANOTHER Jefferson H.S. graduate. Yes, just like our Mayor, my mother and my sister.
I graduated from Mac Arthur and I would not trade anything to change the great times I had and life long friends, brother and sisters I made growing up. BUT, but, where are the graduates of Churchill and MacArthur? What are the graduates of Regan going to do for San Antonio.
Maybe they're out there and I do not know.
Furthermore (sounds official)... how about focusing an add campaign for the Spurs on SAN ANTONIO.
"Not just the Spurs, your SAN ANTONIO Spurs!"
We will fill empty seats to every game and give a shot of pride to the folks of River/Military/Education/Alamo - CITY. Whatever.....
It's San Antonio, our city takes care of our needs, we need to give back.
NY resolution, pay more attention to what's happening in the heart of the city and do what I can to help. "New" New Year's resolution - wake up Saturday mornings ready to impact my little piece of the world, indulge in everything great about San Antonio and then build on that greatness.
